The change made easy
Internet and new media have given us new tools that can help change the world. They ensure that people with similar passions, with similar goals or problems are linked together. Together they create the movements that changing the reality. Create a new leader.
For starters I recommend Seth Godin's excellent speech, which inspired me to take up the topic:
All of which says Seth connects one word - change.
New media and communications media offer incredible opportunities that together with people similar to us to create reality. This group of people linked by a common goal Godin called tribes. And even thoughtribes that have existed for a long time, in the twentieth century, primarily through the mass media, have been forgotten.
Today, with MySpace, Facebook and Twitter - something is changing. Using the Internet to create new communities. Those which existed previously, use the internet to work even harder and on a larger scale. With the advent of new technologies can interact with people, whom he had never met us.
The main change is moving away from mass nature for the benefit of individual treatment. Very important is personalization.
Media instead of talking to all the increasingly turning directly to a specific person. Examples are videos on You Tube. What other traditionalSublimation TV will give us the opportunity to choose among several millions of available content and watch carefully of what we want at this particular moment and engage in a debate with people who have done the same thing as us?
You see it in business, where more and more away from the creation of a uniform product for all to build a unique experience for each individual. Example? Fiat 500 and more than 500,000 configurations, so we guarantee that our car will be unique.
Perhaps it sounds too lofty, but I think right now is a man again becomes the most important. The unit once again becomes the center and in that sense we are witnessing a revival. Renewed focus on people letemail us strength, and new technologies give us new opportunities.
A move away from putting people to artificially separate the segments in which we're all alike, we feel we have similar needs, and the same problems. It's false because each of us is different, each is unique and everyone has something to say to her.
We can connect, work together and solve our own problems, thus changing the world. And it's not just about changing the world - just like in the transformation of life is not about changing the whole life. It's all about changing a small piece, one piece with all the great puzzle. It is this change may cause a big difference.
Just get up and loudly enoughtell your story. If it is good, it will join the successive, thinking similarly. We will build your own tribe, we will become leaders of their movement.
Although the change became easier, the world still can not change alone.
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